Building a Viral DNA in Your Marketing

I was reading Marketing Sherpa’s Viral Hall of Fame 2006 and came upon the MindComet campaign.

Developed internally, this campaign is notable for..

Within 6 hours of launch, reporters were calling for phone interviews; within 24 hours MindComet was on television. By the end of the week MindComet’s CEO had been interviewed by reporters in seven different countries and the story had made it to #1 on both Google News and MSN News for the keyword ‘blog’. Stories of Blog in Space ran on MSNBC’s Cosmic Log, TLC.com, TravelChannel.com, and a cartoon made of the campaign featured on Ripley’s Believe It Or Not!.

Check out the campaign website here.

Truly amazing stuff. And all executed for $1000. What a way to launch the service of MindComet, a new interactive marketing agency. Eating their own dog food, they must be making many other marketers salivate too!

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