Online Games as viral marketing tools

There’s some pretty lame games, but i thought this game for McDonald’s was clean, well-designed, well-aligned to actual Mac’s business operations and immensely fun at the same time. You rear cows, manage the slaughtering, the restaurant operations and deal with the board as well, controlling PR, advertising and board management functions, cool things is it seems there’s a tight algorithm behind so everything’s linked in a realistic fashion to affect your revenues. Your aim is to stay in the game long enough or risk getting bankrupting the company and get sacked, Apprentice-style.

It appears to be produced by a bunch of Italians who create a whole bunch of other games some of which are not exactly family-friendly but fun nonetheless. I don’t think Mcdonald’s actually hired them to create this game so it might seem this guy had helluva lot of spare time on their hands. They would be a good team to hire if i wanted anyone to create some viral buzz for me through this game channel.

For the designers’ website, click here.

Click on the pic to play! My best so far is till the year 2016, drop me a line if you beat me.


3 thoughts on “Online Games as viral marketing tools

  1. dude, it’s a parody of McDs business. They skewer them at every turn… “corrupt the environmentalist”, “corrupt the mayor to destroy the village and grow soy to feed the cows” πŸ˜›

    this is the worst kind of viral marketing McD can get.

  2. who knows? after super size me, maybe a covert arm of mac’s realized the age old theory of “if you cant beat them, join them” applies to mktg too? πŸ˜€ besides, how many among the web-savvy netizens playing this game did not have access to media reports of mac’s all-too-unhealthy business practices? haha, just enjoy the game…

    You beat me yet? Come on, 2016 πŸ˜‰

  3. Cool game. But i got sick after hitting 2070. Hint: Maintain 2 soy fields, about 4 pastures (with reuse by selling the land and letting it re-fertilize again). Focus on marketing when necessary and of course bribery πŸ˜€ )

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