DATE: Tuesday, November 15, 2005
Venue: Stanford Business School
A Brave New (Virtual) World:
Commerce and Community in Virtual Societies
To an increasing degree, personal self-expression and social interaction are migrating from the physical world to on-line virtual worlds. By breaking down geographic limitations and providing greater control of how one is perceived by other users, virtual societies have proven an increasingly appealing environment for social interaction.
Numerous business models have emerged to capitalize on this virtual interaction and character personalization. Key questions this panel will explore include what opportunities exist to monetize this shift, what are the underlying social implications for increasingly living in virtual worlds, and what tensions are likely to arise as a larger percentage of social interaction and commerce moves to the virtual domain?