From The Straits Times, and thanks to Mr Wang,
July 27, 2006
PAP wants ‘hip, happening’ image to click with the young
Party’s conservative style needs to be updated to get in sync with younger generation, says PM Lee
By Li Xueying
FROM ‘conservative’ and ’staid’, to ‘hip and happening’: The People’s Action Party (PAP) wants to update its style to connect better with younger Singaporeans.
Party secretary-general Lee Hsien Loong wants the PAP to ‘get more in sync with the younger generations’ culture and be on their wavelength’.
In an editorial in the latest issue of the PAP party organ Petir, he spelt out the challenge for the 52-year-old party: ‘The party’s style is conservative, even retro. But the values, perspectives and lifestyles of our young have moved on from those of our older generations, and will continue to change rapidly.’
……
So while the young had shown strong support for the PAP, more needs to be done to keep pace with them, he added.
He cited as an example the ‘criticism’ from his children, in their teens and 20s, after they all attended a PAP election rally.
On the way home, they told their 54-year-old father what they thought of the experience: ‘Too staid, too logical, not ‘lively’ enough, not at all attractively presented to them’.
Said Mr Lee: ‘I have heard the same criticism from other young people. It is not just our rallies, but the party’s overall approach to putting our message out and involving our supporters in our activities.’
One ‘great success’ when the party connected with younger members was at the Young PAP’s 20th anniversary rally in April, complete with balloon clappers and cheerleaders.
‘But we need to do more,’ he said. ‘We have to build up more groups of active supporters who will contribute ideas and fight for our cause.’
Mr Lee has asked a team of new MPs, born after 1965 and called the P65 Team, to ‘recommend ways to better connect with the young and to make fresh proposals for a more hip and happening PAP’ ….
_____________________________________________________________________________________
There’s something wrong here, not too long ago, I hear PAP doesn’t play populist politics and now they want to connect with the young by being hip, cool, having balloon clappers and cheerleaders?????
Maybe the next thing they will do is to book Zouk and MOS for their PAP Youth parties and have lotsa pple drunk. Ridiculous.
“Hip” and “Happening” are not tags that you slap on easily, especially on a self-respecting political party. Not over-reacting here because of the verbage used by the journalist but if the P65 Team is strategizing in order to build a new Young PAP based on the mantra of “hip and happening”, you are going to attract the wrong people. I think local youths just want you to listen more to the ground and not appear so high-handed when dishing out policies. Respect and build a more civic society, grant more funds and freedom to what we want to do with a light hand on guidelines, be more flexible. Promote more dialogue at the schools and with young professionals to encourage more pple to interact with you and debate on issues. Telling people you want to be hip gives many the wrong imagery.
Dun talk down as if you are the father and we are forever the child. In the same context, we don’t expect our metaphorical “dad” in Singapore’s paternalistic society to suddenly come out and hang out with us by trying to be hip and happening. Its puts people off.
But I see a light.







Subscribe here

Recent Comments